In 2009 Google acquired ITA Software, which is a society ‘that provides information on flights.
Google “takes all.”
The temptation was great … and it was so … that even Google has been able to resist to gain market share in the online travel industry, which is worth $ 110 billion.
The news is given by the WSJ (Wall Street Journal):
from December 2011, Google will offer to the navigators,
Also the results of research on air flights.
The giants (for now) in the industry: Expedia, Orbitz and Priceline have a single chorus expressed:
“Google is abusing its power.”
To date, the 10-20% of the traffic of the Internet sites, the current players in the online travel: Expedia, Orbitz and Priceline is generated just from Google itself, using the search engine that people use to conduct their own research online.