Let’s focus on the numbers:
– Google, closed the second quarter of 2014 with advertising revenues of 14.36 billion dollars.
– Facebook has closed the second quarter of 2014 with advertising revenues of 2.68 billion dollars.
The news, reported by the WSJ:
Atlas is the new advertising platform to Facebook aims to gain ground on Google in the field of online advertising.
Launch scheduled for next week.
This is a redesigned version of the Atlas Advertiser Suite.
Facebook bought the Atlas Advertiser Suite, in 2013, by Microsoft.
Both Google and Facebook aim to recognize, by automated tools, habits of smartphone and tablet users, as well as people who browse the web, with notebooks and PCs.